[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fidlatka.cz\/ppc-reklama-na-socialnich-sitich-googlu-a-skliku\/#Article","mainEntityOfPage":"https:\/\/www.fidlatka.cz\/ppc-reklama-na-socialnich-sitich-googlu-a-skliku\/","headline":"PPC reklama na soci\u00e1ln\u00edch s\u00edt\u00edch, Googlu a skliku","name":"PPC reklama na soci\u00e1ln\u00edch s\u00edt\u00edch, Googlu a skliku","description":"Pokud m\u00e1te men\u0161\u00ed firmu, st\u0159edn\u00ed firmu, anebo nab\u00edz\u00edte n\u011bjak\u00e9 slu\u017eby, je pot\u0159eba, abyste m\u011bli i reklamu. Pr\u00e1v\u011b d\u00edky reklam\u011b.","datePublished":"2025-12-09","dateModified":"2025-12-09","author":{"@type":"Person","@id":"https:\/\/www.fidlatka.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.fidlatka.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bf8a2da9791e94b6eb5cec245ee5eeceecb651e79e829278e2c546441579397e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf8a2da9791e94b6eb5cec245ee5eeceecb651e79e829278e2c546441579397e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fidlatka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fidlatka.cz\/wp-content\/uploads\/social-media-763731_640_5.jpg","url":"https:\/\/www.fidlatka.cz\/wp-content\/uploads\/social-media-763731_640_5.jpg","height":0,"width":0},"url":"https:\/\/www.fidlatka.cz\/ppc-reklama-na-socialnich-sitich-googlu-a-skliku\/","about":["Slu\u017eby"],"wordCount":397,"articleBody":"       Pokud m\u00e1te men\u0161\u00ed firmu, st\u0159edn\u00ed firmu, anebo nab\u00edz\u00edte n\u011bjak\u00e9 slu\u017eby, je pot\u0159eba, abyste m\u011bli i reklamu. Pr\u00e1v\u011b d\u00edky reklam\u011b se dostanete do \u0161ir\u0161\u00edho podv\u011bdom\u00ed. Lid\u00e9 se o v\u00e1s mus\u00ed dozv\u011bd\u011bt. Mus\u00ed v\u011bd\u011bt, \u017ee nab\u00edz\u00edte n\u011bjak\u00e9 produkty \u010di slu\u017eby. PPC reklama poch\u00e1z\u00ed z anglick\u00e9 zkratky „pay per click“, co\u017e v p\u0159ekladu znamen\u00e1 „zapla\u0165 za klik“. Jednodu\u0161e neplat\u00edte za zobrazen\u00ed reklamy, ale plat\u00edte za pokliknut\u00ed. Realizuje se na soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou Instagram a Facebook, a tak\u00e9 se realizuje na vyhled\u00e1va\u010d\u00edch, ke kter\u00fdm nej\u010dast\u011bji pat\u0159\u00ed Google a Seznam. Kdy\u017e potenci\u00e1ln\u00edho klienta zaujme va\u0161e reklama, klikne na ni a dostane se na va\u0161e str\u00e1nky. A za tohle plat\u00edte. V\u00fdhodou je, \u017ee je PPC reklama na Facebook a Instagram c\u00edlen\u00e1. Oproti jin\u00fdm reklam\u00e1m, jako nap\u0159\u00edklad let\u00e1ky, videa a dal\u0161\u00ed, je to mnohem m\u00e9n\u011b n\u00e1kladn\u00e9, p\u0159itom PPC reklama je efektivn\u00ed a d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm, Googlu a Skliku m\u00e1 v\u011bt\u0161\u00ed dosah. Hod\u00ed se pro men\u0161\u00ed a st\u0159edn\u00ed podnikatele, e-shopy a slu\u017eby, jako jsou kurzy, lekto\u0159i, kade\u0159nictv\u00ed a podobn\u011b. Jakmile se reklama spust\u00ed, ihned uvid\u00edte v\u00fdsledky. O va\u0161\u00ed firm\u011b brzy z\u00edsk\u00e1te pov\u011bdom\u00ed. M\u016f\u017ee se zobrazovat na Facebooku, Instagramu, Googlu, a i m\u016f\u017ee b\u00fdt vid\u011bt v Gmailu a Google Map\u00e1ch a na Seznam Skliku. PPC na soci\u00e1ln\u00edch s\u00edt\u00edch Soci\u00e1ln\u00ed s\u00edt\u011b jako Facebook a Instagram maj\u00ed velk\u00fd dosah. Pat\u0159\u00ed mezi Meta Ads. Facebook pou\u017e\u00edv\u00e1 \u0161irok\u00e1 \u0161k\u00e1la v\u011bkov\u00fdch skupin, Instagram vyu\u017e\u00edvaj\u00ed sp\u00ed\u0161e mlad\u0161\u00ed lid\u00e9. Nicm\u00e9n\u011b v soci\u00e1ln\u00edch s\u00edt\u00edch je v\u00fdhoda, \u017ee se reklama dostane pr\u00e1v\u011b do po\u017eadovan\u00fdch skupin, podle v\u011bku, pohlav\u00ed, z\u00e1jm\u016f a tak\u00e9 m\u00edst, kde doty\u010dn\u00ed lid\u00e9 bydl\u00ed. Google a Sklik PPC reklama na Google a Skliku jsou reklamy, kter\u00e9 jsou na prokliknut\u00ed a objevuj\u00ed se na vyhled\u00e1va\u010d\u00edch. Sklik je PPC reklama, kter\u00e1 se objevuje na vyhled\u00e1va\u010di Seznam. V\u00fdhodou PPC reklam je, \u017ee se PPC kampa\u0148 spou\u0161t\u00ed velmi rychle a je p\u0159esn\u011b zac\u00edlen\u00e1.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PPC reklama na soci\u00e1ln\u00edch s\u00edt\u00edch, Googlu a skliku","item":"https:\/\/www.fidlatka.cz\/ppc-reklama-na-socialnich-sitich-googlu-a-skliku\/#breadcrumbitem"}]}]