[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fidlatka.cz\/nekvalitni-texty-neprospeji\/#Article","mainEntityOfPage":"https:\/\/www.fidlatka.cz\/nekvalitni-texty-neprospeji\/","headline":"Nekvalitn\u00ed texty neprosp\u011bj\u00ed","name":"Nekvalitn\u00ed texty neprosp\u011bj\u00ed","description":"Pokud se chce n\u011bkdo prezentovat ve form\u011b textu, nemus\u00ed j\u00edt v\u016fbec o \u0161patn\u00fd n\u00e1pad. Proto\u017ee takov\u00e9 kvalitn\u00ed po\u010dten\u00ed m\u016f\u017ee.","datePublished":"2019-07-19","dateModified":"2023-06-09","author":{"@type":"Person","@id":"https:\/\/www.fidlatka.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.fidlatka.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bf8a2da9791e94b6eb5cec245ee5eeceecb651e79e829278e2c546441579397e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf8a2da9791e94b6eb5cec245ee5eeceecb651e79e829278e2c546441579397e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fidlatka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fidlatka.cz\/wp-content\/uploads\/img_a362949_w4319_t1575821279.jpg","url":"https:\/\/www.fidlatka.cz\/wp-content\/uploads\/img_a362949_w4319_t1575821279.jpg","height":0,"width":0},"url":"https:\/\/www.fidlatka.cz\/nekvalitni-texty-neprospeji\/","about":["Internet"],"wordCount":438,"articleBody":"      Pokud se chce n\u011bkdo prezentovat ve form\u011b textu, nemus\u00ed j\u00edt v\u016fbec o \u0161patn\u00fd n\u00e1pad. Proto\u017ee takov\u00e9 kvalitn\u00ed po\u010dten\u00ed m\u016f\u017ee publiku leccos nab\u00eddnout a tomu, kdo se j\u00edm prezentuje, poskytnout dobr\u00e9 slu\u017eby. Ov\u0161em jak kdy. Ne ka\u017ed\u00fd text toti\u017e spln\u00ed o\u010dek\u00e1v\u00e1n\u00ed, je\u017e \u010dlov\u011bk m\u00e1. A to pochopiteln\u011b nejen proto, \u017ee ne ka\u017ed\u00e9ho zaj\u00edm\u00e1 to, o \u010dem dan\u00fd p\u0159\u00edsp\u011bvek je, ale i proto, \u017ee ne ka\u017ed\u00fd \u010dl\u00e1nek je p\u0159esn\u011b takov\u00fd, jak\u00fd by m\u011bl b\u00fdt, aby se setkal s dostate\u010dn\u011b kladnou odezvou. I psan\u00ed podobn\u00fdch text\u016f m\u00e1 toti\u017e sv\u00e9 z\u00e1konitosti, a kdo neovl\u00e1d\u00e1 v\u0161e, \u010deho je tu zapot\u0159eb\u00ed, m\u00e1 nejednou sm\u016flu. A leckdy mu jeho \u010dl\u00e1nky sp\u00ed\u0161e u\u0161kod\u00ed, ne\u017e pomohou.  P\u0159edstavte si t\u0159eba, co obn\u00e1\u0161\u00ed takov\u00fd nezaj\u00edmav\u00fd \u010dl\u00e1nek. \u010cten\u00e1\u0159 p\u0159ejede o\u010dima prvn\u00edch p\u00e1r slov, usoud\u00ed, \u017ee to nestoj\u00ed za to, aby s t\u00edm ztr\u00e1cel \u010das, a je po nad\u011bji, \u017ee dojde k tomu, k \u010demu m\u011blo podle autora doj\u00edt. Nebo si vezm\u011bte \u010dl\u00e1nek, kter\u00fd je pln\u00fd gramatick\u00fdch chyb. Takov\u00fd se neshled\u00e1 s kladnou odezvou (nejen) u inteligentn\u011bj\u0161\u00ed \u010d\u00e1sti publika. Nebo si vezm\u011bte text, kter\u00fd nem\u00e1 hlavu ani patu a n\u00e1v\u0161t\u011bvn\u00edk ho nepochop\u00ed t\u0159eba ani po opakovan\u00e9m pro\u010dten\u00ed. Nebo co dejme tomu text, kter\u00fd je p\u0159\u00edli\u0161 dlouh\u00fd, pln\u00fd nesrozumiteln\u00fdch fr\u00e1z\u00ed, ciz\u00edch term\u00edn\u016f a jin\u00fdch nedostatk\u016f? Kdo ho bude pova\u017eovat za zaj\u00edmav\u00fd a \u010d\u00edst ho se slovn\u00edkem v ruce? A podobn\u00fdch probl\u00e9m\u016f tu m\u016f\u017ee vyvstat je\u0161t\u011b dost. A proto je \u010dasto lep\u0161\u00ed, pokud majitel webu, postr\u00e1daj\u00edc\u00ed pov\u011bstn\u00e9 b\u00e1snick\u00e9 st\u0159evo, sv\u011b\u0159\u00ed naps\u00e1n\u00ed sv\u00fdch \u010dl\u00e1nk\u016f odborn\u00edk\u016fm, tedy zdatn\u00fdm copywriter\u016fm. Pro kter\u00e9 nen\u00ed takov\u00e1to tvorba ni\u010d\u00edm nezvl\u00e1dnuteln\u00fdm, kte\u0159\u00ed si porad\u00ed se v\u0161\u00edm, co k podobn\u00e9mu textu n\u00e1le\u017e\u00ed.  Proto\u017ee jenom z pomysln\u00e9ho pera t\u011bchto lid\u00ed vzejdou texty, je\u017e maj\u00ed pat\u0159i\u010dn\u011b vysokou \u00farove\u0148, tito profesion\u00e1ln\u00ed psavci vytvo\u0159\u00ed d\u00edla zaj\u00edmav\u00e1, srozumiteln\u00e1 a nav\u00edc i optimalizovan\u00e1 pro internetov\u00e9 vyhled\u00e1va\u010de. A\u0165 u\u017e jde o texty pro www str\u00e1nky, texty pro www str\u00e1nky se zam\u011b\u0159en\u00edm na SEO nebo o ryz\u00ed reklamu, nab\u00edz\u00ed se zde to nejlep\u0161\u00ed, co si jen lze p\u0159edstavit. A jen takov\u00fd copywriting web zviditeln\u00ed a t\u0159eba i proslav\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nekvalitn\u00ed texty neprosp\u011bj\u00ed","item":"https:\/\/www.fidlatka.cz\/nekvalitni-texty-neprospeji\/#breadcrumbitem"}]}]